Book Review: Mark Dawson’s Self Publishing Formula: Learn Amazon Ads

 

Ok. So I mainly run Facebook Ads for Letters Never Meant to be Read. The results of those among other marketing efforts will come out soon. But I wanted to get a handle on Amazon Ads, or Amazon Marketing Services (AMS) because I have spent $100 dollars and only sold one book with them (what???).

I know, right? Sad. Not entirely true because it seems that Kindle Unlimited Lending Library stats are not reported on AMS.

But still.

I scooped up this book free on Amazon thinking I would get a better understanding of how Amazon Ads work. The book opened with the logic that direct sales on Amazon itself would be more productive than any other platform. The customers are already there and are mostly ready to spend money. I knew this already.

What I liked about this book: 

One aspect of Amazon Ads that I did not understand for fiction writers is Targeting. AMS has an option for Automatic and Manual Targeting.

This is the part I was missing out on for the Letters Book. Although it is technically non-fiction, it is very important to do your own Manual Targeting and test those key words. You can use your own key words with a Cost Per Click adjustment as well as the suggested key words that Amazon lists for your book.

This suggests using authors and Google Adwords for Keyword planning.

Unfortunately, this is a two part deal. Not only do your keywords matter, but your ad copy matters too.

Test, Test, and more test. You must test the combination of keywords and ad copy to get the best conversion to sales. Expensive right?

Not really, the authors suggest a dollar a day on several campaigns. Once you find the right combination, pour money into that fire. The authors state that it is also difficult to get Amazon to spend your budget.

Also, the authors suggest “Most authors find that Product Display Adverts are not as effective for gaining sales…you will find that Sponsored Products are the simplest and most direct way…”

Choose Sponsored Products. I ran Product Display Ads one time, I don’t know what I was thinking.

 

What I didn’t like about this book:

Short much? Click bait in book form? Did this really take two authors to write?

Obviously, this is a link generating book with some insight and references to more knowledge but…necessary? No.

I didn’t even realize that I could have gotten this book, or some version, simply by giving one of my emails that I never check.

Luckily, it was free, but there is no way I would be happy if I spent a full 2.99 on this little gem.

Also, one of the authors references his guitar books and used those as examples of how to work the advertisements. I could have really used a little more help with using AMS to market fiction.

 

How this Changes My Marketing

Well, I did what the book said and I am now running 6 Amazon Ads. 3 for Letters Never Meant to be Read, 2 for Worked Stiff: Short Stories to Tell Your Boss, and one for Andrew Brechko’s Where Did You Go?: A 21st Century Guide to Finding Yourself Again.

I used 30 different keywords on each. Is that enough? No, probably not. When I ran a taxi company before, I had 750 keywords that I used in Google Adwords.

I’m sure there is more and better information out there. I will go on the hunt tomorrow for free info on the web, maybe even run across your blog, who knows?

3-Stars.

Scoop it up while it is free, read it in 30 minutes and adjust your ads accordingly.

Anybody run ads?

Anybody know of a better reference to Amazon or Facebook Ads out there? 

I could use the help, Please Comment below.

 

Project “Letters Never Meant to be Read” Hangover and Marketing Woes

I am truly proud of this project Letters Never Meant to be Read and I thank all of the letter writers for putting themselves out there to get it done. Kindle Version (still not married up yet on Amazon). I started all of this three years ago by writing a letter to someone who I felt did me wrong. What started as some kind of creative therapy turned into a full blown book with other great writers. I plan to do this twice a year until I die, and I often do what I say I will do, I am dangerous that way.
Someone, someday will take great notice at these efforts and WE will be able to point at the first volume with extreme happiness. Please, write some yourself and encourage others to write letters and send them in. The next batch are due May 1st, I dare you…
Marketing Woes: Any book has one problem to answer, who will buy it? The more we sell, the higher our rank, the more chance we have of showing up randomly in front of strangers’ faces and being recommended by Amazon which is what we need to have a chance at this project going viral. That is the name of the game in a nutshell. We need some initial momentum to garner more interest.
I remain unconvinced that there is one way, a silver bullet to market a book. If you have one, I will swallow that pill right in front of your face. I have been approached by many who want to sell packages in all price ranges who use Twitter, Facebook, Instagram, everything.
Please use whatever social media platforms you already use and get the word out. I am proud of this work because it is my baby, of course I want it to grow wings. Besides that though, it is a fun read, a glance at the life and time of the letter writer and very juicy.