Results of Amazon KDP Free Promo Days- A Case Study for Letters Never Meant to be Read

 

These are the results of a previous post where I outlined a multi-faceted marketing plan in order to jump start my Amazon KDP Select Free Promo Days- A Case Study for Letters Never Meant to be Read. 

My plan was based on the guidance and know-how of  Dave Chesson at kindlepreneur.com and listening to and exploring the world of Derek Murphy  on his YouTube channel and his website Creativindie.

If you missed my setup for this promo, please review the Case Study so the results make sense. There were several small tasks that I did to get ready for the marketing plan to make my page better, etc.

It’s always good to review the goals in order to gauge results:

KDP Select free days for Letters Never Meant to be Read were 4/21-4/25.

Goals: Garner more Reviews and Interest in the Project (Fans and Writers).

 

In the marketing plan, I spent 

Total KDP Free days Promoters: $165.99

Pre-KDP Free days FB ad: $80

Budgeted for FB and Amazon During and Post (5 days after) KDP free days: $200

Total for this promotion: $445.99 + Ongoing $75 Twitter campaign from yourbookpromoter which adjusted tweets for the KDP free days= $520.99

 

Starting Point. Here is the data on the Amazon rankings as of April 20, 2017, one day before the promo:

Author Rank: 157,720 (obscurity).

Letters Kindle Version: 389,652 (not even the top pages of my categories).

Letters Print Version: 188,476 (just OK)

 

Some Results:

Below are the results of the free books downloaded which equal 3,839 free downloads, 2.9K on the first day.

Campaign Results during

 

Interestingly, my Kindle Unlimited numbers weren’t too shabby either during this period with 821 KENP total:

 

KENP During

 

0 Paperbacks sold During this period.

 

Is this good? I don’t know what I would compare it with since Letters Never Meant to be Read is such a unique book.

What I do know is that nearly 4K readers decided to add it to their collection and this can’t be bad. Some of them may end up reading it on the beach this summer and review later, who knows? Thank you if you took a chance on us!

I also got #1 in my fav 2 categories which work best for this book:

 

More results: Now let’s see just what happened after. I can say that I made it as high as #32 in free in all of Amazon at one point.

 

Amazon Kindle Rank overall

 

We have been hovering between 25K-50K overall and never falling off the first page in my main category. Paperback sales have not been altered at all so I am not going to show the graph because it is sad.

 

Here is the after results for Kindle Units Sold since the promo. Nothing to write home about and I CERTAINLY will not get see any return on investment at this point:

 

After purchased units

 

Here is KENP after the promo:

KENP After

 

New Reviews Since Promo: 2 (Hopefully this will go up as people read what is on their virtual shelves).

Letters Received from New Writers for the Next Volume: 1 (The Best Number).

Author Rank Now: 34,290 (not as obscure).

Letters Kindle Version Rank: 54, 807 (WAS 24,227 yesterday).

Letters Print Version Now: 1,339,909 (insert sad-faced emoji here).

 

Well, Now What?

I would first like to thank everyone who paid attention to this case study and I’d love to hear about your results with your own projects as well.

I would also like to thank all of OUR new readers who are scoping this out right now at LaGuardia Airport or sitting by the pool on a cruise somewhere. The thought of them keeps me going.

Was it worth it? Sure, I suppose. I spent a lot of time and $500, but it’s always worth a shot. This is also part of a larger plan and experimentation. If I run this with the new Worked Stiff Book, I am bound to get wildly different results.

I also was not looking for a one shot wonder or anything. I wanted more reviews and more letters coming in. Those numbers are just not there yet but I know that it will take time.

My confidence in the Letters Project as a whole has not wavered.

I am disappointed that Worked Stiff: Short Stories to Tell Your Boss was delayed and I didn’t get it out during this promo which may have helped its initial sales.

I am running test Amazon ads right now which I will take a look at in another post.

Soon, I am going to go into a LESS MARKETING mode, just write, and get the next volume ready, the best marketing there is.

I am happy with the results in that  a decent number of people downloaded the book. I just hope 10% of them read it and review on the beach later this summer. That will give me a lot more juice when I run Facebook ads later.

Next time, I will break up my promo days into 3, then 2, something that Dave suggested.

Perhaps Dave and Derek can shed some light on these numbers so I can stop scratching my head like a weird dragon.

If I missed something here, please let me know.

If anyone else has any help, comments, or guidance, I am all ears and strawberry licorice.

 

forward-graphic-sig

 

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Book Review: Mark Dawson’s Self Publishing Formula: Learn Amazon Ads

 

Ok. So I mainly run Facebook Ads for Letters Never Meant to be Read. The results of those among other marketing efforts will come out soon. But I wanted to get a handle on Amazon Ads, or Amazon Marketing Services (AMS) because I have spent $100 dollars and only sold one book with them (what???).

I know, right? Sad. Not entirely true because it seems that Kindle Unlimited Lending Library stats are not reported on AMS.

But still.

I scooped up this book free on Amazon thinking I would get a better understanding of how Amazon Ads work. The book opened with the logic that direct sales on Amazon itself would be more productive than any other platform. The customers are already there and are mostly ready to spend money. I knew this already.

What I liked about this book: 

One aspect of Amazon Ads that I did not understand for fiction writers is Targeting. AMS has an option for Automatic and Manual Targeting.

This is the part I was missing out on for the Letters Book. Although it is technically non-fiction, it is very important to do your own Manual Targeting and test those key words. You can use your own key words with a Cost Per Click adjustment as well as the suggested key words that Amazon lists for your book.

This suggests using authors and Google Adwords for Keyword planning.

Unfortunately, this is a two part deal. Not only do your keywords matter, but your ad copy matters too.

Test, Test, and more test. You must test the combination of keywords and ad copy to get the best conversion to sales. Expensive right?

Not really, the authors suggest a dollar a day on several campaigns. Once you find the right combination, pour money into that fire. The authors state that it is also difficult to get Amazon to spend your budget.

Also, the authors suggest “Most authors find that Product Display Adverts are not as effective for gaining sales…you will find that Sponsored Products are the simplest and most direct way…”

Choose Sponsored Products. I ran Product Display Ads one time, I don’t know what I was thinking.

 

What I didn’t like about this book:

Short much? Click bait in book form? Did this really take two authors to write?

Obviously, this is a link generating book with some insight and references to more knowledge but…necessary? No.

I didn’t even realize that I could have gotten this book, or some version, simply by giving one of my emails that I never check.

Luckily, it was free, but there is no way I would be happy if I spent a full 2.99 on this little gem.

Also, one of the authors references his guitar books and used those as examples of how to work the advertisements. I could have really used a little more help with using AMS to market fiction.

 

How this Changes My Marketing

Well, I did what the book said and I am now running 6 Amazon Ads. 3 for Letters Never Meant to be Read, 2 for Worked Stiff: Short Stories to Tell Your Boss, and one for Andrew Brechko’s Where Did You Go?: A 21st Century Guide to Finding Yourself Again.

I used 30 different keywords on each. Is that enough? No, probably not. When I ran a taxi company before, I had 750 keywords that I used in Google Adwords.

I’m sure there is more and better information out there. I will go on the hunt tomorrow for free info on the web, maybe even run across your blog, who knows?

3-Stars.

Scoop it up while it is free, read it in 30 minutes and adjust your ads accordingly.

Anybody run ads?

Anybody know of a better reference to Amazon or Facebook Ads out there? 

I could use the help, Please Comment below.

 

REBLOG: 5 Ways Reading Influences Your Perspective — Pearls Before Swine

This is a really great post with a lot of valid points. especially #2, #3, and #4. I recently put out that I was open to reviewing books for Indie Authors and I received my first request from a Superhero novelist Brian W. Foster. I have never read this genre directly before and my eyes are opened. I also recently read an absurdist A.M. Hounchell which is a really good author despite the Indie pitfalls regarding editing and layout. I’m a HS English teacher, so I can’t get away from the classics…So many books, so little time. Reading outside “your” genre can really help to inspire.

 

I speak a lot on this blog about the power of perspective and not being limited in thought. It occurred to me, as I was making my coffee yesterday morning and thinking about a book I needed to finish, that I thought about reading and the deeper role that literacy plays in our lives. Perspective […]

via 5 Ways Reading Influences You

 

 

r Perspective — Pearls Before Swine

10 Reasons Why This Indie Author and Publisher Should Review Your Work

10 Reasons why Marc D. Crepeaux should Review Your Work on Amazon and Goodreads:

  1.  He will actually read your work and be completely honest. (Good for some, bad for others)
  2. He reads an entire week’s worth of newspapers on Sunday morning.
  3. He works as an English teacher, an Army Reserves Officer and moonlights as a Private Investigator, so there is a great deal of paid downtime while traveling, on stake-outs, or while pretending to proctor exams.
  4. He has a plethora of interests to include: business, entrepreneurship, book marketing, science fiction, speculative fiction, self-help, health and fitness, biographies, historical fiction, horror, absurdity, poetry, correspondence, thrillers, mysteries, crime, country noir, flash fiction…just about everything.
  5. He has an MFA in Creative Writing (poverty), if that sort of thing matters to you.
  6. He has an overused and abused Kindle and a backup just in case.
  7. He will actually buy your work with funds paid by the government in one form or another (Donations in the form of hotel matchbooks and review copies accepted of course).
  8. He has an Audible account and 2 ears that still work with Bluetooth in his car.
  9. He may find you or you may find him and want to collaborate on something later.
  10. He is an Indie Author as well, and knows how important reviews are. He likes to meet new people, runs on the beach, speaks Russian, that sort of thing.

If you want Marc to check out your work, he is easily distracted. Comment below or email rustywheelsmedia@gmail.com

Review Copies can also be sent to:

Rusty Wheels Media, LLC

attn: Marc D. Crepeaux

PO Box 1692

Rome, GA 30162

Sally’s Cafe and Bookstore – New on the Shelves – Modern Waste by Marc D. Crepeaux

Reblog: Such a nice introduction for the collection of my work!

Smorgasbord Blog Magazine

new-on-the-shelves-update

The new featured author today is Marc D. Crepeaux and his novel Modern Waste, a thriller set in a small town in north Georgia.

413uvvutltl-_uy250_About the book

Modern Waste is a thrilling adventure of deception, murder, and corruption in a small town in north Georgia. The town’s gangs and old families control the county and its police. A rival from another town is taking over, and war is breaking out. As the title suggests, the book is filled with lives thrown away, and futures desecrated. This is about part of modern society that is often lost, people that live in the middle. They are on the fringe, between lawlessness and legitimacy.

A selection of reviews for the book

Fast-Paced and Intense  ByJ_T_D on September 30, 2014

If you’re looking for black and white crime fiction dripping with romanticism look elsewhere. “Modern Waste” is set in the backwoods of North Georgia far removed from…

View original post 994 more words

REBLOG: Telling it Like it is…Authors Beware

This was a very eye-opening and informative article. Truly worthy of a re-blog. I normally like solutions when a major problem set like this is exposed. Even though this is from the fall, perhaps I will get a few comments regarding the “what to do” aspect as the landscape for Authors certainly has not changed.

 

 

Scammers used to operate at the edges of the publishing business, but have wormed their way into its heart. And the entire industry is in denial. An unintentionally revealing aspect of the tiresome Amazon-Hachette dispute was a series of statements from an organization purporting to advocate for authors’ rights. One of the heinous crimes Amazon […]

via This Is The Modern Publishing Business — David Gaughran