These are the results of a previous post where I outlined a multi-faceted marketing plan in order to jump start my Amazon KDP Select Free Promo Days- A Case Study for Letters Never Meant to be Read.
If you missed my setup for this promo, please review the Case Study so the results make sense. There were several small tasks that I did to get ready for the marketing plan to make my page better, etc.
It’s always good to review the goals in order to gauge results:
KDP Select free days for Letters Never Meant to be Read were 4/21-4/25.
Goals: Garner more Reviews and Interest in the Project (Fans and Writers).
In the marketing plan, I spent
Total KDP Free days Promoters: $165.99
Pre-KDP Free days FB ad: $80
Budgeted for FB and Amazon During and Post (5 days after) KDP free days: $200
Total for this promotion: $445.99 + Ongoing $75 Twitter campaign from yourbookpromoter which adjusted tweets for the KDP free days= $520.99
Starting Point. Here is the data on the Amazon rankings as of April 20, 2017, one day before the promo:
Author Rank: 157,720 (obscurity).
Letters Kindle Version: 389,652 (not even the top pages of my categories).
Letters Print Version: 188,476 (just OK)
Below are the results of the free books downloaded which equal 3,839 free downloads, 2.9K on the first day.
Interestingly, my Kindle Unlimited numbers weren’t too shabby either during this period with 821 KENP total:
0 Paperbacks sold During this period.
Is this good? I don’t know what I would compare it with since Letters Never Meant to be Read is such a unique book.
What I do know is that nearly 4K readers decided to add it to their collection and this can’t be bad. Some of them may end up reading it on the beach this summer and review later, who knows? Thank you if you took a chance on us!
I also got #1 in my fav 2 categories which work best for this book:
- Kindle Store > Kindle eBooks > Literature & Fiction > Essays & Correspondence > Letters & Correspondence
- Books > Literature & Fiction > Essays & Correspondence > Letters
More results: Now let’s see just what happened after. I can say that I made it as high as #32 in free in all of Amazon at one point.
We have been hovering between 25K-50K overall and never falling off the first page in my main category. Paperback sales have not been altered at all so I am not going to show the graph because it is sad.
Here is the after results for Kindle Units Sold since the promo. Nothing to write home about and I CERTAINLY will not get see any return on investment at this point:
Here is KENP after the promo:
New Reviews Since Promo: 2 (Hopefully this will go up as people read what is on their virtual shelves).
Letters Received from New Writers for the Next Volume: 1 (The Best Number).
Author Rank Now: 34,290 (not as obscure).
Letters Kindle Version Rank: 54, 807 (WAS 24,227 yesterday).
Letters Print Version Now: 1,339,909 (insert sad-faced emoji here).
Well, Now What?
I would first like to thank everyone who paid attention to this case study and I’d love to hear about your results with your own projects as well.
I would also like to thank all of OUR new readers who are scoping this out right now at LaGuardia Airport or sitting by the pool on a cruise somewhere. The thought of them keeps me going.
Was it worth it? Sure, I suppose. I spent a lot of time and $500, but it’s always worth a shot. This is also part of a larger plan and experimentation. If I run this with the new Worked Stiff Book, I am bound to get wildly different results.
I also was not looking for a one shot wonder or anything. I wanted more reviews and more letters coming in. Those numbers are just not there yet but I know that it will take time.
My confidence in the Letters Project as a whole has not wavered.
I am disappointed that Worked Stiff: Short Stories to Tell Your Boss was delayed and I didn’t get it out during this promo which may have helped its initial sales.
I am running test Amazon ads right now which I will take a look at in another post.
Soon, I am going to go into a LESS MARKETING mode, just write, and get the next volume ready, the best marketing there is.
I am happy with the results in that a decent number of people downloaded the book. I just hope 10% of them read it and review on the beach later this summer. That will give me a lot more juice when I run Facebook ads later.
Next time, I will break up my promo days into 3, then 2, something that Dave suggested.
Perhaps Dave and Derek can shed some light on these numbers so I can stop scratching my head like a weird dragon.
If I missed something here, please let me know.
If anyone else has any help, comments, or guidance, I am all ears and strawberry licorice.