Book Review: “Deep Work: Rules for Focused Success in a Distracted World” and Why I’ve Been Gone

I kill books on Audible. I listen, I read, I listen, I read. I am always searching for something, whether entertainment or in this case, Raw Power.

Yes indeed, Iggy Pop has his place in between chapters of this book. Better than Adderall. Deep Work: Rules for Success in a Distracted World is a firecracker to jump start your working habits.

There have been so many distractions away from my writing, editing, and publishing. We bought an old farm house, I was in uniform, work, work, and more work. I love teaching but it takes away from what I should be doing. One day soon, I will change that dynamic.

Without Deep Work to help guide my priorities, I would have been lost. There are so many great quotes from this book as these are rules to live by:

“We tend to place a lot of emphasis on our circumstances, assuming that what happens to us (or fails to happen) determines how we feel. From this perspective, the small-scale details of how you spend your day aren’t that important, because what matters are the large-scale outcomes…” ― Cal Newport, Deep Work: Rules for Focused Success in a Distracted World

“…what we choose to focus on and what we choose to ignore—plays in defining the quality of our life.” 
― Cal Newport, Deep Work: Rules for Focused Success in a Distracted World

“If every moment of potential boredom in your life—say, having to wait five minutes in line or sit alone in a restaurant until a friend arrives—is relieved with a quick glance at your smartphone, then your brain has likely been rewired…”

― Cal Newport, Deep Work: Rules for Focused Success in a Distracted World

A bit of the Book Description:

In DEEP WORK, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four “rules,” for transforming your mind and habits to support this skill.
A mix of cultural criticism and actionable advice, DEEP WORK takes the reader on a journey through memorable stories — from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air — and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. DEEP WORK is an indispensable guide to anyone seeking focused success in a distracted world.
What I Liked About this Book:
 
During a recent project which I will highlight in a later post, I was forced OUT of my comfort zone in order to do what I love: the creation of a book from manuscript to market. I was responsible for the editing, layout, and final version of a great project- The Forge: Certified Six Sigma Green Belt Certification Program Workbook. I say out of my comfort zone because a textbook about Six Sigma wasn’t in my repertoire but when an old friend calls, you jump. I am also committed to publishing anything that is good. Most people who know me can tell that I’m game for anything.

 

At the height of the project, we moved, I was called to uniformed service, taught, and of course…there were challenges with the project. Deep Work gave me the focus that I needed to complete tasks in a meaningful way and avoid distraction.

Without this book and intended focus, I would not have been able to finish this textbook that needed to be in the world.

Of course, this meant shying away from social media, focused writing only on personal time, and a delay in the next Letters Never Meant to be Read book. These are sacrifices that we all make as writers/editors/publishers when there are things called priorities and that evil called time.

When I would have been Tweeting, Blogging, Posting, and making clever memes, I was packing boxes and taking the necessary steps toward the finished product: a book.

Deep Work is a recipe for success but it does not come without sacrifice or consequences. Interestingly, this blog only continued to grow readers in my absence on social media due to my back catalog. My books continued to sell, and the world still turned without checking my phone all the time. That is part of what the book is all about.

I still went on Twitter, I still checked on things from time to time, but I did not focus my attention on these efforts as I had in the past. This desperation and yearning will get you nowhere when there is real work to do. I have to thank the author for the focused attention and emphasis on downtime that the book suggests.

“Your goal is not to stick to a given schedule at all costs; it’s instead to maintain, at all times, a thoughtful say in what you’re doing with your time going forward…” 
― Cal Newport, Deep Work: Rules for Focused Success in a Distracted World 

“Less mental clutter means more mental resources available for deep thinking.” 
― Cal Newport, Deep Work: Rules for Focused Success in a Distracted World

 

What I didn’t like about this book:

Deep Work is hard (whine) so be careful what you wish for. This is not a ding on the book but more of a concern for what we as a society consider Working. If you hold a mirror in front your day and find half filled with answering email and pointless meetings, watch out.

I could have used a few more tangible activities but I was able to read between the lines and accomplish what needed to be done by the concepts arrayed in the book. We can all say that about this type of book because people looking for something to help typically like to be force-fed.

I would love to have a writer’s version of this book as I think it would be extremely helpful (and it would sell).

 

What this Book Does for My Writing:

I tend to work on too many projects at once. In the past, I have been able to focus on some “low hanging fruit” and accomplish book projects that I knew could be a finished product in the allotted time.

Deep Work made me realize that when I write, I just need to write. Phone off, distractions gone, just me and the page. I knew this before but I have a hard time remembering that this peculiar activity makes me very happy and fulfilled. When I can be in the moment, spinning yarn, I am at my best and happiest. I also get better at my chosen craft. Deep Work is about that concentrated focus that will turn you into a master instead of a forever apprentice.

The book warns against telling people that you are headed for Deep Work. I made the mistake of announcing my awesome plans on Twitter half way through the book, not that anyone was paying attention. The point is that it doesn’t matter.

What does matter is The Forge textbook, Letters Never Meant to be Read II, the book I am writing with A.M. Hounchell, and his other manuscript that RWM will be putting out this fall.

If you are looking for a decent read to adjust your working habits and productivity, I certainly recommend the Audible Version of Deep Work: Rules for Focused Success in a Distracted World

5-Stars

 

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Book Club Discussion Questions for Worked Stiff: Short Stories to Tell Your Boss

 

 

I am thrilled to know that a fan is using Worked Stiff: Short Stories to Tell Your Boss for their upcoming book club. On a previous post: A Day in the Life and the Premier of Worked Stiff: Short Stories to Tell Your Boss, I received the question: “I am looking for book club discussion questions for Worked Stiff: Short Stories to tell Your Boss. Help, please!”

Certainly the highlight of my day, this question is what makes all the time, worry, and editing worthwhile. I do believe that this salty collection is a great pick for a book club because there is something in those pages for everyone. The collection contains romance, horror, adventure, superstition, robots, jam jars, glances at the future, and friendship. Stories are both long and short. The Audible version will be out soon, from Pamela Hershey, the voice of Letters Never Meant to be Read.

If you find a story just doesn’t jive with you, skip it for later and see if the next one resonates. The Nail is my personal favorite. There are many characters and each story is so different. Feel free to let me know which ones you’d like to see more of.

The collection starts with a breast cancer survivor who finds new life and revenge in ocean and sand. The collection then veers off to Instance of Death where a man goes on a Voodoo trip to New Orleans in order to die after his life goes off the rails. This is one story that I would love to see as a movie. Many stories follow, short and long, all with common themes, one of them the plight of the working class and the consequences of debt. Not all are sad nor happy, not all contain revenge.

Something for everyone.

It all started last fall when I was underemployed. Isn’t that how all mischief starts? I feverishly wrote before the light of day. I tested live on the phone to unsuspecting victims. I was posting these and other stories on my blog.

Without further ado, below are 10 book club discussion questions. Thank you Joan R. Reese. Feel free to send an email with your address to rustywheelsmedia@gmail.com and I will send you a signed copy of the paperback version!

Book Club Discussion Questions for Worked Stiff: Short Stories to Tell Your Boss

1. What were the themes of the book? Were they brought to life in a unique way?

2. Has anything ever happened to you similar to what happened in the book? How did you react?

3. What surprised you the most about the book?

4. Do you have a favorite story in the collection? Why?

5. Was there one story you didn’t want to end or think should be a novel by itself?

6. Were there any particular quotes that stood out to you? Why?

7. What did you think of the structure and style of the author’s writing?

8. Did one Point of View/Narration style work better than others?

8. Have you read other books by this author? 

9. Did your opinion of the book change as you read it? How?

10. Did the author shed light on the problems and joys concerning everyday people in an entertaining way? 

Author Transitions From Blog to YouTube Sensation

Don’t worry folks, just a little walk around the yard and me mumbling to myself. Don’t fear, I will still spend some time typing away for your enjoyment. I have several books that I am working on right now for fall release.

Do Send us some letters though, the flexible due date for Letters Never Meant to be Read Volume II is July 15th!

Audible Version Now Available for Where Did You Go?: A 21st Century Guide to Finding Yourself Again by Andrew Brechko

I recently edited, produced, and published Andrew Brechko’s Where Did You Go?: A 21st Century Guide to Finding Yourself Again. What started as an enthusiastic discussion in the middle of a night maneuver, we two soldiers decided to produce a book together. Then, after bouts of sweaty misery in the Louisiana swamps, contacts were exchanged and promises were made.

Hard to believe, but 7 months later, we had a finished product that I believe to be a great starter book for my Army buddy Andrew, which also carries a good message to the reader. Given some coaching and time behind the keys, Andrew can be a prolific non-fiction author with excellent subject matter. On the whole, the book serves as a new path to take and has reportedly caused entire sections of the workforce to call it quits and follow their dreams.

After things settled a bit, I put the book up for audition on ACX. I couldn’t believe my eyes when we received over 40 auditions. I suppose that self- help or time management style books that are short are the bread and butter for some producers.

What an amazing platform and God Bless America because I found Barry Dean Evans.

Barry’s Bio:

Barry entered the voice over world at radio station KANS in Larned, Kansas. After a degree in Radio/TV Journalism from Kansas State University (EMAW!) he continued at NPR affiliate KSAC in Manhattan, then with radio station KFDI in Wichita, KS and KRMG in Tulsa, OK. Barry then became chief recording engineer and voice talent at Irving Productions in Tulsa for more than 30 years before starting Irving Sound, LLC in 2012.

Barry has voiced, appeared on-camera, edited, produced and written radio and television commercials from coast to coast and around the world. His projects include, the BASSMasters, ESPN, the Kentucky Derby/NBC, the University of Tulsa football and basketball, the Outdoor Channel, White Tail Country, Under Wild Skies, 6 Flags over Texas, Sonic, Arby’s, Thrifty Car Sales, Phillips 66, Garmin, Dowell Schulmberger and he was the voice of ESPN Classic for 10 years. His most recent work has been for CitiBank and GTA Telecommunications in Guam.

 

ESPN classic? Really? Such luck that Barry took kindly to our little project and produced an awesome Audiobook. Here was his audition and sample of the work:

 

Editing is hard. Editing a first-time author? Dangerous. I teach English, I should know where commas go, right? Wrong!

Barry did such a great job at reading through minor errors that I did not see with my eyes peeled, and run-on sentence structure. I plan to use his recording when I edit the book (again) and release the 2nd edition.

Turns out, both Andrew and I have an unusual attraction to the same plague: long-winded sentence structure.

I spent many cold mornings between 5am-7am writing and rewriting his work. I even sent it off for proofreading to my “go to guy” just in case. I feared the danger.

The danger that Andrew and I both fear is periods.

All is well that ends well though and I can do better, WILL do better. I have learned a great deal. With solid voice artists like Barry, we can all see our dreams come alive with sound.

I urge anyone with a book out there on Amazon or other platform to consider publishing their title with ACX. With more Audible customers every day and less competition overall, it certainly doesn’t hurt to try.

If you are wondering how to produce your audiobook for free with ACX, check out my previous post on “Why Audible and ACX are a MUST for Indie Authors.”

If you have any questions on producing your own Audible and iTunes versions, feel free to ask.

Now, go click a few dozen times, find your actor, and produce the Audio. I dare you…

Check out Andrew at http://abrechkooutdoors.com/

 

My Summer Reading List and How to Get Reviewed

This is my first year teaching and the moment is upon us here in the South, Summer Vacation. I have a number of plans to include some light burglary and home repairs. But above all, I plan to do a great deal of READING and WRITING.

Below is a short list of the books I intend on reading. Some are not Indie, some are. Just like my writing, I will genre hop. If you do not see your genre included here, DO NOT be afraid to ask. I am always open to explore. Other books are for sport, entertainment, or writing practice.

If you want your work to be reviewed, I accept ARCs, but if I can, I will buy it. You can check out my review page above or just shoot me a message below or on Twitter.

Due to the fact that I will likely spend a lot of time in the car this summer, Audible copies are often moved to the front.

This is by no means a complete list, but a starter list and NOT in any particular order. I hope to review these books and many others, so please send in your requests.

  1. My mom’s book club read this, I am getting a head start and listening on Audible.

 

2. Scooped this up on Kindle Unlimited, already started and I like it so far…

 

3. Niels Saunders follows my blog and I am genuinely interested in his writing. Not going to lie, I DO want to take a picture with a pineapple and I love his branding. If he is paying attention, he will send me an ARC. He has a newer book out Grand Theft Octo that I may get to later.

 

4. and 5. I received these copies from Joanne Van Leerdam all the way from Australia! Stained Glass will be a gift after I read and review. I reviewed her short story collection New Horizons here.  

 

6. 80% finished already, Jack Donovan is very interesting indeed.

 

7. Picked this up at a bargain at McKay’s Used books in Knoxville, TN. Great Store.

 

8.  Picked this up at a bargain at McKay’s Used books in Knoxville, TN. Great Store.

 

9. This book is written entirely in letters. Such great practice filled with enjoyment for the next Letters Never Meant to be Read. Also picked this up at a bargain at McKay’s Used books in Knoxville, TN. Great Store.

 

10. Because “Your Mother Should Know…”

 

11. Stories: Contemporary Southern Short Fiction also found at McKay’s Used books.

 

12. The Eon Chronicles: A New Order Emerges Book 1 of the Eon Chronicles Trilogy (Volume 1). I actually went to high school with Daniel Sopp and now we are sort of family by marriage. I have been meaning to get to this book. It is out of print now but maybe if it is good, I can convince him to let me do a reprint.

 

13. I received an ARC from Mike Wells via Audible. I reviewed his other book here. Looking forward to this.

 

14. Because I well…run. I picked this gem up at Alan’s Used Books.

 

15. Aikido in Everyday Life: Giving in to Get Your Way.

 

16. I have read some of this already. Sections of the book are for traditional publishing methods, but I will revisit this and possibly review.

 

17. Have to see what this is about and check out Derek Murphy’s tactics in fiction form. I will read this with my daughter.

 

18. Because…I want to know.

 

19. Newer cover is better and I listened to it before. I will listen again, maybe it will help…

 

20. Love a little Faulkner. A little hard to follow at times, but it gets the words flowing.

 

 

 

21. I got to like day 12 and got distracted, which the book warns against. I will follow through with this and review.

 

22. Same as above. I started reading tactics in the book and got distracted from finishing. I will finish and review.

 

23. Because…Jack Donovan

 

24. Because…Jack Donovan

 

 

25. ADD YOUR TITLE TO THE LIST!!!

Too many? Too little? We’ll see.

Don’t see your book on the list?

Comment below and I am sure to oblige. Remember, Audible books will usually be reviewed sooner!

 

Taking Back Control of My Twitter Account

Two years ago, I was a stupid writer who only wrote stories and refused to recognize the importance of my blog and social media in general. I have no time, or…I should be writing…It’s so impersonal…These are the common excuses.

My friend set up my Twitter Account (for a price). I was blogging on my own but sporadically, which didn’t make much of a difference except for my core supporters and family who would check in every once in a while.

When my good friend set up my Twitter account, he aimed to get me numbers. Not the kind of numbers I needed, but just followers.

Now, I see blogging and tweeting as fun and a value to my writing. I met some Amazing people on Twitter: A.M. Hounchell, who I am now writing a book with, Derek Murphy who I can’t stop watching on YouTube, Dave Chesson at Kindlepreneur, and A.Z. Anthony and Jo van Leerdam whose books I reviewed. Jo is sending me a signed poetry book from Australia! Among Many others…

I can pitch stories, do book reviews, and just talk about my two favorite activities, Reading and Writing.

It is such great practice as well and I can get a word count going and reach people in a meaningful way. Blogging has helped my writing because I am, well, writing more often and on various subjects. I can also talk about my work and pitch.

I can meet other indie authors too, buy their books, call for submissions, and just mingle with people who have the same goals. Some are further along, some are starting out like me.

Tweeting is fun too and has given me many exercises in marketing, micro poetry, books to read, memes to create, etc.

The problem was, I had too many people that I was following for no reason. This has given me less clout with my measly 2700+ followers (I thank you all) and has filled my news feed with so much stuff I don’t care about (politics) that it has been hard to decipher who I really want to interact with and re tweet.

I needed to take the plunge and do what several people have told me to do and use a Twitter Manager.

I first checked out Hootsuite because EVERYBODY says use Hootsuite. Too many features for me right now, and I would end up paying for features I would never use. I also checked out Meet Edgar, Post Planner, and Buffer.

For now, all I really want to do is manage Twitter and maybe Facebook, and be able to connect my blog.

So, I set upon the YouTube journey of discovery… 

 

I watched the following videos in this order:

 

 

 

 

 

 

 

Until I found Jerry Banfield’s video about ManageFlitter

Here Are the Features of ManageFlitter

Here is the Plans and Pricing

 

This video is long and he does repeat himself so I suggest you use the time markers in the description in order to jump to the info you want. 

 

 

You can try ManageFlitter for free without any effort (no forms or whatever) which I was pleasantly surprised about.

I started hacking at inactive followers right away. I then scheduled some Tweets which was a cool feeling since I do it haphazard or on the fly. I also found the best times to tweet out my info. I then connected my blog which would allow me to schedule tweets from my RSS feed, awesome.

A few months ago, I saw this as impersonal. Now, I realize that what I was doing was impersonal. I can engage with the people I actually want to.

I upgraded to a Pro account which is 12.99 for now, the other option is 49.99 with all the bells and whistles. You can also use Facebook and LinkedIn profiles with ManageFlitter.

What I wanted to achieve is three things:

  1. Unfollow in large quantities (ManageFlitter has many options for this, even large accounts).
  2. Find Out When the best time to schedule posts and do just that.
  3. Be able to Follow people I want to interact with and find them in an easy way (ManageFlitter makes it just as easy to follow in large amounts as unfollow).

 

More about this later, but I thought it was at least important to let you know how I spent my Sunday afternoon.

 

I am going to be checking out more of Jerry Banfield, his website and videos. He really has a lot to offer and I appreciate the info. I have queued up his video on SEO that I can’t wait to watch:

 

Stay Classy Authors and Poets.

 

What is your Favorite Social Media Managing App and HOW DO YOU USE IT?

Please share in the comments below.

Results of Amazon KDP Free Promo Days- A Case Study for Letters Never Meant to be Read

 

These are the results of a previous post where I outlined a multi-faceted marketing plan in order to jump start my Amazon KDP Select Free Promo Days- A Case Study for Letters Never Meant to be Read. 

My plan was based on the guidance and know-how of  Dave Chesson at kindlepreneur.com and listening to and exploring the world of Derek Murphy  on his YouTube channel and his website Creativindie.

If you missed my setup for this promo, please review the Case Study so the results make sense. There were several small tasks that I did to get ready for the marketing plan to make my page better, etc.

It’s always good to review the goals in order to gauge results:

KDP Select free days for Letters Never Meant to be Read were 4/21-4/25.

Goals: Garner more Reviews and Interest in the Project (Fans and Writers).

 

In the marketing plan, I spent 

Total KDP Free days Promoters: $165.99

Pre-KDP Free days FB ad: $80

Budgeted for FB and Amazon During and Post (5 days after) KDP free days: $200

Total for this promotion: $445.99 + Ongoing $75 Twitter campaign from yourbookpromoter which adjusted tweets for the KDP free days= $520.99

 

Starting Point. Here is the data on the Amazon rankings as of April 20, 2017, one day before the promo:

Author Rank: 157,720 (obscurity).

Letters Kindle Version: 389,652 (not even the top pages of my categories).

Letters Print Version: 188,476 (just OK)

 

Some Results:

Below are the results of the free books downloaded which equal 3,839 free downloads, 2.9K on the first day.

Campaign Results during

 

Interestingly, my Kindle Unlimited numbers weren’t too shabby either during this period with 821 KENP total:

 

KENP During

 

0 Paperbacks sold During this period.

 

Is this good? I don’t know what I would compare it with since Letters Never Meant to be Read is such a unique book.

What I do know is that nearly 4K readers decided to add it to their collection and this can’t be bad. Some of them may end up reading it on the beach this summer and review later, who knows? Thank you if you took a chance on us!

I also got #1 in my fav 2 categories which work best for this book:

 

More results: Now let’s see just what happened after. I can say that I made it as high as #32 in free in all of Amazon at one point.

 

Amazon Kindle Rank overall

 

We have been hovering between 25K-50K overall and never falling off the first page in my main category. Paperback sales have not been altered at all so I am not going to show the graph because it is sad.

 

Here is the after results for Kindle Units Sold since the promo. Nothing to write home about and I CERTAINLY will not get see any return on investment at this point:

 

After purchased units

 

Here is KENP after the promo:

KENP After

 

New Reviews Since Promo: 2 (Hopefully this will go up as people read what is on their virtual shelves).

Letters Received from New Writers for the Next Volume: 1 (The Best Number).

Author Rank Now: 34,290 (not as obscure).

Letters Kindle Version Rank: 54, 807 (WAS 24,227 yesterday).

Letters Print Version Now: 1,339,909 (insert sad-faced emoji here).

 

Well, Now What?

I would first like to thank everyone who paid attention to this case study and I’d love to hear about your results with your own projects as well.

I would also like to thank all of OUR new readers who are scoping this out right now at LaGuardia Airport or sitting by the pool on a cruise somewhere. The thought of them keeps me going.

Was it worth it? Sure, I suppose. I spent a lot of time and $500, but it’s always worth a shot. This is also part of a larger plan and experimentation. If I run this with the new Worked Stiff Book, I am bound to get wildly different results.

I also was not looking for a one shot wonder or anything. I wanted more reviews and more letters coming in. Those numbers are just not there yet but I know that it will take time.

My confidence in the Letters Project as a whole has not wavered.

I am disappointed that Worked Stiff: Short Stories to Tell Your Boss was delayed and I didn’t get it out during this promo which may have helped its initial sales.

I am running test Amazon ads right now which I will take a look at in another post.

Soon, I am going to go into a LESS MARKETING mode, just write, and get the next volume ready, the best marketing there is.

I am happy with the results in that  a decent number of people downloaded the book. I just hope 10% of them read it and review on the beach later this summer. That will give me a lot more juice when I run Facebook ads later.

Next time, I will break up my promo days into 3, then 2, something that Dave suggested.

Perhaps Dave and Derek can shed some light on these numbers so I can stop scratching my head like a weird dragon.

If I missed something here, please let me know.

If anyone else has any help, comments, or guidance, I am all ears and strawberry licorice.

 

forward-graphic-sig

 

Book Review: Mark Dawson’s Self Publishing Formula: Learn Amazon Ads

 

Ok. So I mainly run Facebook Ads for Letters Never Meant to be Read. The results of those among other marketing efforts will come out soon. But I wanted to get a handle on Amazon Ads, or Amazon Marketing Services (AMS) because I have spent $100 dollars and only sold one book with them (what???).

I know, right? Sad. Not entirely true because it seems that Kindle Unlimited Lending Library stats are not reported on AMS.

But still.

I scooped up this book free on Amazon thinking I would get a better understanding of how Amazon Ads work. The book opened with the logic that direct sales on Amazon itself would be more productive than any other platform. The customers are already there and are mostly ready to spend money. I knew this already.

What I liked about this book: 

One aspect of Amazon Ads that I did not understand for fiction writers is Targeting. AMS has an option for Automatic and Manual Targeting.

This is the part I was missing out on for the Letters Book. Although it is technically non-fiction, it is very important to do your own Manual Targeting and test those key words. You can use your own key words with a Cost Per Click adjustment as well as the suggested key words that Amazon lists for your book.

This suggests using authors and Google Adwords for Keyword planning.

Unfortunately, this is a two part deal. Not only do your keywords matter, but your ad copy matters too.

Test, Test, and more test. You must test the combination of keywords and ad copy to get the best conversion to sales. Expensive right?

Not really, the authors suggest a dollar a day on several campaigns. Once you find the right combination, pour money into that fire. The authors state that it is also difficult to get Amazon to spend your budget.

Also, the authors suggest “Most authors find that Product Display Adverts are not as effective for gaining sales…you will find that Sponsored Products are the simplest and most direct way…”

Choose Sponsored Products. I ran Product Display Ads one time, I don’t know what I was thinking.

 

What I didn’t like about this book:

Short much? Click bait in book form? Did this really take two authors to write?

Obviously, this is a link generating book with some insight and references to more knowledge but…necessary? No.

I didn’t even realize that I could have gotten this book, or some version, simply by giving one of my emails that I never check.

Luckily, it was free, but there is no way I would be happy if I spent a full 2.99 on this little gem.

Also, one of the authors references his guitar books and used those as examples of how to work the advertisements. I could have really used a little more help with using AMS to market fiction.

 

How this Changes My Marketing

Well, I did what the book said and I am now running 6 Amazon Ads. 3 for Letters Never Meant to be Read, 2 for Worked Stiff: Short Stories to Tell Your Boss, and one for Andrew Brechko’s Where Did You Go?: A 21st Century Guide to Finding Yourself Again.

I used 30 different keywords on each. Is that enough? No, probably not. When I ran a taxi company before, I had 750 keywords that I used in Google Adwords.

I’m sure there is more and better information out there. I will go on the hunt tomorrow for free info on the web, maybe even run across your blog, who knows?

3-Stars.

Scoop it up while it is free, read it in 30 minutes and adjust your ads accordingly.

Anybody run ads?

Anybody know of a better reference to Amazon or Facebook Ads out there? 

I could use the help, Please Comment below.

 

A Day in the Life and the Premier of Worked Stiff: Short Stories to Tell Your Boss

This book is a salute and celebration of the Modern American Worker. Generations of unrecognized heroes who wash our cars, mow our lawns, bake our bread, douse our fires, take our garbage, teach our kids, grow our food, build our houses, mend our roads, and defend our freedom.

The American Dream is still there for all of them, hidden in plain sight, riddled with confusion and abandonment.

In an America full of unemployment, late fees, foreclosures, bankruptcy, and loss of hope…

There Are Consequences.

This short story collection includes some of the pale misery behind faults in the American Economy. Find a cab driver who lost his way, a down and out executive who stumbles onto a Voodoo curse in New Orleans, a nurse who pays the price for rescuing a man once thought loved, and a horrific, dystopian future. Discover new hope after cancer. Follow a paratrooper to manhood as he approached the deadly ground. Help the underemployed win at a game where reality TV meets nature at the crossroads of technology.

The stories in this collection contain clues, breadcrumbs dropped along a path to help you on your way.

Can You Find Them? 

 

This short story collection was a while coming but I am overall happy with the results. Between pulling teeth over the cover design, hiring an editor, and editing AGAIN on a 60 inch TV in a hotel in Tennessee, this has been quite the ride. How did it begin?

It all started this past fall when I was underemployed. Isn’t that how all mischief starts? I feverishly wrote before the light of day. I tested on the phone to unsuspecting victims. I was posting these and other stories on my blog. All because I read Miracle Mornings by Hal Elrod and Steve Scott and went off to the races every morning, writing whether I cared to or not. I am NOT a morning person, despite my military background, but I became one with coffee and anger.

 

 

I wrote a few of the stories while out on a case (I moonlight as a Private Investigator). I did some first drafts with Dragon Naturally Speaking, but most I crafted before anybody could get to me and ask for anything.

The first  in this series Worked Stiff: Poetry and Prose for the Common was an unusual 2nd book to put out. Yes, weird after Country Noir Modern Waste but that’s what a year in Russian school at the Defense Language Institute will do to you. Utterly demoralizing.

If you are interested in poetry, great art, or political treatise without picking sides, Poetry and Prose for the Common is good. If you are interested in selling books, it was not. What was I thinking?

Well, I was thinking about art and I am glad that was the first in the Worked Stiff Series but man was it difficult. Think layout is hard? Try adding stanzas and full page digital artwork into the mix.

Really though, I cut my teeth on that baby. And, after the first edition of Letters Never Meant to be Read, I can pull any project together.

So, naturally, a children’s book would be next, right? No!!!

I am actually working on a psychological thriller with A.M. Hounchell which I need to get back to. I will also be pulling together the next Worked Stiff: Crime Always Pays. Or, something to that effect.

Short Stories to Tell Your Boss was difficult because of editing and more and more editing. Why? Well, when you edit a novel or novella, you have mostly one POV and one tense. Short story compilations are tough and I found myself having to edit one story and taking a break before starting on another. This is after I hired an “editor”. I had to fix his mistakes too. There is no brevity as in a poetry book either.

I made the final cuts while in Tennessee, in a hotel, on active duty, plugged into a big flatscreen. That was so helpful and I am never going to edit any other way. All the mistakes were HUGE and it really helped me when I needed to read out loud.

I needed to get this out before I could move on. I know my writer buddies out there feel the same way at times. The cover design was a terrible process but I am satisfied enough for now and I can’t wait to see the print version.

I wanted this release to coincide with my KDP free promo days for the Letters Book but I hit a snag back there. This process has been a lesson in patience.

I am going to go for ACX tonight. I usually meander around awhile before doing the Audible version, but not this time.

Do tell if you see anything glaring and I sure hope you like it. My dog Maggie and I just got done with a long run and there is nobody home, and nobody will answer my calls of joyous celebration. So, I am sharing the release with you in this quiet way, for now.

Slow and Steady wins this one. May your night be wonderful and filled with dreams of paratroopers, android sex, and black mambas.

 

 

10 Reasons Why This Indie Author and Publisher Should Review Your Work

10 Reasons why Marc D. Crepeaux should Review Your Work on Amazon and Goodreads:

  1.  He will actually read your work and be completely honest. (Good for some, bad for others)
  2. He reads an entire week’s worth of newspapers on Sunday morning.
  3. He works as an English teacher, an Army Reserves Officer and moonlights as a Private Investigator, so there is a great deal of paid downtime while traveling, on stake-outs, or while pretending to proctor exams.
  4. He has a plethora of interests to include: business, entrepreneurship, book marketing, science fiction, speculative fiction, self-help, health and fitness, biographies, historical fiction, horror, absurdity, poetry, correspondence, thrillers, mysteries, crime, country noir, flash fiction…just about everything.
  5. He has an MFA in Creative Writing (poverty), if that sort of thing matters to you.
  6. He has an overused and abused Kindle and a backup just in case.
  7. He will actually buy your work with funds paid by the government in one form or another (Donations in the form of hotel matchbooks and review copies accepted of course).
  8. He has an Audible account and 2 ears that still work with Bluetooth in his car.
  9. He may find you or you may find him and want to collaborate on something later.
  10. He is an Indie Author as well, and knows how important reviews are. He likes to meet new people, runs on the beach, speaks Russian, that sort of thing.

If you want Marc to check out your work, he is easily distracted. Comment below or email rustywheelsmedia@gmail.com

Review Copies can also be sent to:

Rusty Wheels Media, LLC

attn: Marc D. Crepeaux

PO Box 1692

Rome, GA 30162