My last book Letters Never Meant to be Read has had me in a fever.
Yes, book marketing can take over your life, if you care to let it, and this has been quite the puzzle. My Kindle Free Promo Days start tomorrow 4/21. What to do?
I listed all of the tasks I have done leading up to the free promo. Will it work?
I don’t just want to sell copies of the Letters book, I also want Letters to come in for the next edition. Basically, I want it to be a thing. Also, because I believe in the project, I want it to be a thing sooner than later. When people read the book, they generally like it, which only adds fuel to my crazed fire.
I realized that I was throwing money away at Facebook and Amazon ads after listening to and exploring the world of Derek Murphy on his YouTube channel and his website Creativindie.
I reviewed his work Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish Your Book on the last post and have implemented some of his tactics with regards to the Amazon page for the Letters Book.
I hired two people on Fiverr to help with the sales copy. The first was good, the second was better, almostfreemoney. She gave me new keywords with analytics, categories, and better description copy.
Part of the new description copy included a spot for a quote from the book. This put me in a panic because I couldn’t decide. I knocked a few around, but ultimately settled on a few simple phrases that better describe what it is because the work is unconventional. I am still not happy with the description, but apparently it includes the necessary keywords for the robots. I hope.
The cover? People love the cover so I think I am good there. I like it too, but that doesn’t matter. I have received many compliments from NOT JUST FRIENDS and FAMILY, so all is well, right? I hope so.
Before, when I ran Facebook ads, I’d get a 2.5% click rate and about a 10% sales rate from there. Well, when you get 1346 Button Clicks out of 57,000 impressions, you should get some sales, right? I am no math wizard. Is that good? Am I a moron? Yes, probably in this realm.
Hell no, that is not good and it leaves me squeamish when I look at my sales rankings, the Commander of My Life right now. Here is a great article on those monsters.
The idea is that if you get your sales ranking up and people like and review your book, the ever-knowing Amazon robot will nod in your favor and start pitching your book for you. Plus, it helps to be at the top of your categories. My categories are easier that most, being a niche book, but I have clenched my teeth when I get into the top 20, only to be faded away. It is like a slow death, really.
Which leads me to reviews. These are really important as well, and I have a 10% review rate on queries sent out to reviewers. Not good either and very time consuming. I need at least ten reviews, which shouldn’t be hard, right? Wrong.
Again, following the direction of Derek, I devised a plan:
KDP Select free days for Letters Never Meant to be Read are 4/21-4/25.
Goals: Garner more Reviews and Interest in the Project (Fans and Writers).
One week prior: I ran FB ads with new copy and fiddled with the description and categories (some more). I found a blog post that discussed having Createspace keywords different from Kindle keywords. Duh? Why didn’t I do this before? I did this.
My Amazon affiliate links are all good too btw.
The FB ad at $20/day for four days generated again a 2.5% click rate with only two sales. What? I did better before I tinkered, so what then? I don’t know, moving on.
Luckily I stumbled onto kindlepreneur.com from a Google search and found a quote from Derek Murphy on his site so I knew I was in friendly territory.
I found Dave Chesson. He was in the military, like me, and I have gone back to his site like 20 times since. I used his Amazing List of Kindle Free Days Promoters , even downloaded the preferred list went to work with the form fill.
I used the following Kindle Promotion Sites:
bknights on Fiverr $6
Book Bongo $29.99
Robin Reads $55
*I did a few other easy and free ones, but these are the bulk and the ones I paid for. There are some that are difficult to navigate.
Total KDP Free days Promoters: $165.99
Pre-KDP Free days FB ad: $80
Budgeted for FB and Amazon During and Post (5 days after) KDP free days: $200
Total for this promotion: $445.99 + Ongoing $75 Twitter campaign from yourbookpromoter which will adjust tweets for the KDP free days.
Will I win? Am I wasting my money? Will I get more reviews?
Time will tell. I will write another post as a result to this campaign. I at least wanted to “do some things right” and give this project a fair shake. If people truly hate it, I will continue with Volume II and press on.
This Letters project is unique because the candle burns at both ends. I want nothing more for readers to enjoy the letters, the first examples, but also Send In Their Own for future publication. Because I and my alter ego who runs Rusty Wheels Media, LLC. believe in profit sharing, it’s a Win, Win for everybody.
Incidentally, my KDP Free Days coincide with World Book Day on April, 23rd. Will that put me in good running? Who knows.
I also wanted to coincide the release of my KDP free promo days with the Kindle release of Worked Stiff: Short Stories to Tell Your Boss. A great plan, right?
Except I am having trouble with the cover design being late from Fiverr (you get what you pay for).
This is not my first business and I have had minor success. This is certainly the most challenging and the most rewarding. I love writing and reading books but I have to tackle book marketing.
If anyone who may be reading sees any flaws in my little endeavor to spend money and make something out of nothing, please comment below. Also, if you notice anything that I could adjust with my overall marketing of my books and myself, please, feel free to comment. I could certainly use the help and insight from any veterans of book marketing out there.
I am smart, but only kind of smart when it comes to this game. At times, I feel I am stumbling around, alone in the dark. Other times, I feel like I am drinking from a water hose.
Of course, all of this takes away precious time from what I really love, Reading and Writing. Still, it is a game, and I like to win. I will play this one until I do.
Thanks for your input!