Top 10 Tips for Writing Your Own Letters Never Meant to be Read

The deadline for Letters Never Meant to be Read Volume II is upon us and I thought it might be good to open the dialogue for those of you out there who are ready to take the plunge.

Don’t be afraid, if you get in your letters a little past the deadline but before final layout, it may still make it in this edition. If not, I will be publishing many, many more of these books in the future. We are always accepting submissions…

Letters for this series can be to anybody, even yourself if the need be. In that effort, I have created the following Top 10 Tips for Writing Your Own Letters Never Meant to be Read.

 

10. Think of your favorite Government or Private entity

Come on, we’ve all got that favorite line that we have to stand in or please hold music we enjoy. Take a shot across the bow to that DMV office or customer service representative. Tell them you want to speak with their manager. Put them on hold for once and write your letter.

9. We all get Ripped Off

Ok, so it happens. Swindlers and confidence people are out there to get you, and sometimes, you cave and lose. Feel like you’ve been done wrong? Cheated? Get your revenge in words, write them a letter!

8. Think fondly on that Unrequited Love

Wonder what could have been? Wish you found those words years ago? Want to speak the truth? That man you met at that restaurant in Madrid waits for your words. Write a letter to your true, unrequited lover.

7. Go to a Cemetery

A little creepy for some, but I happen to live by one. This often provides countless hours and pages on what could have been. Find your own family plot, or even better, someone else’s family plot. Write letters, don’t take your thoughts to the grave.

6. Think Outside the Box

A letter to the owner of that hotel that gave you bedbugs? How about a letter to a broken, public toilet? Your stubborn uni-brow hair? That fish you caught and let go or ate? The ideas and words are endless.

5. Write a Letter for Someone Else to Someone Else

Seen atrocity in your time? Want to do something about it? Have a friend that is cheating on another friend? You can easily disengage your own feelings and put yourself in another person’s shoes. Go ahead, practice true empathy.

4. For Your Younger Self to Open

Think of a letter that you wished you could send back in time to your younger self. Examine the hard truths and fun lessons you’ve learned along the way. Date it: Open by ______ ____ if that helps.

3. Think about all the Money

Yes, you could make money just by getting things off your chest. This provides a wholesome way to air your grievances anonymously while making a little side cash. Rusty Wheels Media, LLC. pays generous royalties by contract to writers who contribute three or more letters in the collection.

2. Dance More, Worry Less.

Music can really get the juices flowing when it comes to writing letters. Blast your favorite oldies or modern hip-hop right into the next room. Dance to your heart’s desire while dictating letters to your personal assistant.

1. Keep Your Thoughts Organized

Letters should tell a story and be complete, nothing left on the table (or under). Grab those gems from under the rug and hold them in the light. Describe them, feel them, make others understand. To do that, you must be clear and concise. Go crazy if the need be, but make it a planned crazy. One way to plan your letters is to jot down the key points you want to address, leaving room on the page for your interwoven thoughts and transitions. Go on the journey yourself and take others along with the finished product, a letter I’m sure you’ll be proud of.

 

Happy Writing and We Look Forward to Hearing From You!

 

 

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“Dear Denton” a Letter in Video Read by Marc D. Crepeaux

 

Here is a video version of me reading “Dear Denton” from Letters Never Meant to be Read.

To Send In You Own Letters for the next volume, Please check out my Submissions Page. 

 

 

Dear Denton,

 

I wish I could have been there to stop you. Anyone would have tried but I do think some of your friends or family would have been unsuccessful. It sounds so cliché to say but it had to be said. Being realistic, I believe in survival of the fittest and I know that you just weren’t meant for this world. It can be perceived as heartless but you weren’t very happy so off with it anyway.

What was going through your head when you purchased that gun from Wal-Mart? It is like any form of consumerism I suppose. You shopped with a smile on your face and asked to see the gun behind the counter. You may have been so happy that you didn’t feel that tight pressure when you handed over the money to the cashier. I can imagine you whistling your way back to the Cutlass and prying the cool steel from the cardboard in the cab like a young boy getting a new action figure. I imagine you peeling away the packaging with such intensity all the way home, in that incessant multitasking way you always had. I can see you smoking like a chimney, your last few, or did you already quit? Rolling down the side of the road, knowing the spot was already picked out many times before. I can see you pulling over and loading the gun, or was it already loaded when you left the parking lot? Were you crying? Did you cackle like you always used to or were you resolute? I wonder if your last thought was your crazy mother, your crazy girlfriend, or was it just music in your ears? Did you pray? Were you high?

At your wake, your mother was completely hysterical and she told me you loved me. I find that hard to believe because we hadn’t seen each other in years. She also said something I still don’t understand, that you were already in heaven. I thought that blasting yourself in the face on the side of the road meant that you were definitely going to hell. I asked another Catholic once and he gave me a confusing answer. He said that if you were able to ask for forgiveness between pulling the trigger and actually dying, you were good. I find this scenario more likely for someone who missed and dies in a hospital bed surrounded by family a few days later. But you didn’t miss when you shot yourself in the face.

Every time I see a beauty of a guitar, I imagine you standing there smoking, telling me how you could modify it or how you could give it a romp. I remember when I got my loan while at school and we went out shopping by where you lived for music equipment. We took the same Cutlass Cierra you shot yourself in and loaded it up with live show gear. I know, I know, I should have bought recording equipment instead. I thought I was going to be a rock star. The thing is, you could have been one, even if it was medium scale in the new industry.

I am always reminded of you by the painting The Old Guitarist by Pablo Picasso. I’m pretty sure you loved that painting and I find it interesting that Picasso painted it after his friend committed suicide.

If you are in heaven or are a roving ghost, the least you could do is give me some insightful advice or scare the bejesus out of me in order to get me to change my ways. I must be doing a decent job of it though, no one that I know that has died has visited me yet but I wouldn’t mind hearing your sarcasm again.

I remember leaving my shirt in your room on purpose after I took a shower, knowing that whatever girls you had over would get to see me come into the room all nonchalant, looking for my shirt and just throw it on. Kind of funny because I am porcelain white but it worked at least one time all the same. She was too young and I was too stupid to follow through, but I remember her and she remembers you.

Thanks for helping me find my place among the muck and the history and the pretentiousness that was Purchase. You helped me branch out and I didn’t feel so bad about being so green. It was great to go to your house during breaks and play guitar and talk about women. We had a great time hanging out with the nerdy girls of that suite and pretending to be so depressed and in pain.

The problem was, you were never pretending.

 

forward-graphic-sig

 

Book Review: Lust, Money & Murder Books 1-3.

Video Version:

 

 

WARNING- I received a free Audible credit from the author Mike Wells to review this book (bribery). Well, not exactly because I COULD have used the credit on ANYTHING to include Neil Gaiman’s Norse Mythology that I’ve had my ear on…

But I did the right thing. Besides, I enjoyed Mike’s last book that I reviewed Passion, Power & Sin so much that I gave his work another go. I burned through these 10 hours in about 2 days while getting ready. driving, and cooking dinner.

 

Book Description:

Born in the worst suburb in Pittsburgh, Elaine Brogan is bright, beautiful and bold. When her father is falsely arrested for passing counterfeit $100 bills, Elaine vows to become a Secret Service agent and track down the man responsible. After barely surviving the arduous Secret Service Training Academy in Laurel, Maryland, she is transferred to bleak and blustery Great Falls, Montana.

But things do not go as planned, and Elaine soon finds herself betrayed and thrown into an adventure that takes her halfway around the world, from dark and mysterious Sofia, Bulgaria, to Moscow Russia, and finally, to Milan, Italy. In the end, will Elaine find the love and happiness she truly seeks…or will she turn to a life of obscene wealth, power and corruption?

 

What I Liked About this Book:

 

I want to talk to you about crime…NOT the ones that I am thinking of committing but counterfeit to the 100th degree, murder, two-timing, and espionage.

Mike Wells has an uncanny ability to take a crime such as counterfeiting, research the heck out of it, and tell a believable, worldly tale that spans several years and country borders.

Both books are led by a strong female heroine who is cute, has some grit, and contains enough moral ambiguity within her small body to get the job done. Elaine Brogan is a great character and I especially enjoyed her origin story to include her college years and her time spent at the secret service academy.

I also enjoyed the concept of counterfeit operations. These went beyond money, and into the realms of dress and apparel. The premier villain, Cattoretti, has a great backstory with humble beginnings in Italy to knock-off and counterfeit tycoon.

Does Mike Wells know what he is talking about? Are the machines and processes he describes real? SURE. I have no idea, but the story-line, again, is so believable that I don’t even care. Truly Entertaining.

The Audible performance was once again superb.

 

What I Didn’t Like About this Book:

 

Formula much? The formula for this plot is almost identical to the last book.

Let me throw together the recipe for you:

  1. Female heroine with troubled past who is so driven that obstacles blow themselves up in her undying path.
  2. Main Villain with everything. He is clever, charming, comes from a poor background, but is also a killer.
  3. A regular guy hero with special attributes.
  4. High Crime that spans national borders- in this case, counterfeit.
  5. An awkward side-villain who has some strange bedroom behaviors and his even weirder partner.
  6. Ancillary characters that sometimes have deep background info, sometimes die, but always play a role in the progression of the story.
  7. It all works out in the end. Or does it?

 

Voila! You have both of these books. I’m not going to lie, this is quite entertaining. Even though it is formulaic, plenty of the top sellers that are going like hotcakes in the airport right now are the same way. Can’t exactly knock a good thing, and I figure Mike has plenty of tricks up his sleeve a this one goes on until newly released book 11.

Hard to knock something that works.

But I don’t think that I can read Baby Talk, sorry Mike. I am interested in Wild Child and The Wrong Side of the Tracks though, both from around 2014.

 

What this Does for My Writing:

I thought I wrote a crime novella, Modern Waste, and am working on the next Worked Stiff: Crime Does Pay, but my little meth-driven capers in the backwoods and petty thieves of North Georgia couldn’t hold a candle to the criminal empire building that Mike creates.

I do like these books and it makes me think about my own formulas. I took some jabs at it above, but if it pays the bills and people are happy and entertained, who cares?

Again, Mike Wells has so many series and books that he probably wrote one while I was filming and writing this silly blog.

His common use of strong female leads also provide inspiration for my own.

 

4- Stars. 

I certainly recommend these books to anyone who just wants to sit on the beach this summer and chill with a good yarn. You can span a lot of time and territory with Mike’s work and you don’t even have to get locked up!

 

 

Author Transitions From Blog to YouTube Sensation

Don’t worry folks, just a little walk around the yard and me mumbling to myself. Don’t fear, I will still spend some time typing away for your enjoyment. I have several books that I am working on right now for fall release.

Do Send us some letters though, the flexible due date for Letters Never Meant to be Read Volume II is July 15th!

Book Review: The Way of Men by Jack Donovan

 

“It’s tragic to think that heroic man’s great destiny is to become economic man, that men will be reduced to craven creatures who crawl across the globe competing for money, who spend their nights dreaming up new ways to swindle each other. That’s the path we’re on now. What a withering, ignoble end…”
―Jack Donovan, The Way of Men

 

Video Version:

 

Who is Jack Donovan? I didn’t know and that was fine. Then, I stumbled upon his work, a conceptual analysis of masculinity. I wondered: How did I get so far off course? Where did I go wrong? Where are my friends? My brothers? Why am I ashamed of The Way of Men?

I have to admit that for most of my life, I have been searching for something. A group, a religion, a cause, somewhere to belong, somewhere to be. This is one of the reasons I joined the Army, to be a part of a brotherhood. For the comradery, the mutual respect, the guidance, the paratrooping, and the sacrifice. I am not saying that I found what I was looking for in this book, but perhaps I’ve been looking in the wrong places.

“If you are never truly challenged in a meaningful way and are only required to perform idiot-proofed corporate processes to get your meat and shelter, can you ever truly be engaged enough to call yourself alive, let alone a man?”

―Jack Donovan, The Way of Men

I want to be the first to tell you that this is NOT a feminist-bashing book or a guide to be a cool jerk and pick up women. This book, like most analyses of life, WILL NOT tell you what to do to be successful. Instead, it offers a hard slap that reveals reality after the headache subsides. It awakens us to the dangerous path that men face should we tramp along, maintaining the gaze at our shoes. This book also stresses the importance of being a part of a tribe.

Description:

What is masculinity? Ask ten men and you’ll get ten vague, conflicting answers. Unlike any book of its kind, The Way of Men offers a simple, straightforward answer-without getting bogged down in religion, morality, or politics. It’s a guide for understanding who men have been and the challenges men face today. The Way of Men captures the silent, stifling rage of men everywhere who find themselves at odds with the over-regulated, over-civilized, politically correct modern world. If you’ve ever closed your eyes and wished for one day as a lion, this book is for you.

 

What I Liked About This Book:

I could quote Donovan for days. This is the kind of book that one reads which makes you highlight entire sections and say: You Know What? He’s Right.

The author takes on the challenge of describing the difference between being a good man and being good at being a man.

“Being good at being a man isn’t a quest for moral perfection, it’s about fighting to survive. Good men admire or respect bad men when they demonstrate strength, courage, mastery or a commitment to the men of their own renegade tribes. A concern with being good at being a man is what good guys and bad guys have in common.”  

―Jack Donovan, The Way of Men

Donovan’s keen observations on the turning of our society is not just backed by jargon alone. His use of quotes and research is relentless. He provides historical examples in context but gives the reader enough to chew on without being arrogant.

Where do I go from here? What do I do? Are these simply things to keep in mind, a new mode of being, a way of looking at the world? This book has enlightened me enough to be proud of who I am. It has taught me to be less apologetic, less explanatory, and therefore, less problematic.

 

What I Didn’t Like About This Book:

I still don’t know who Jack Donovan is and I remain uncertain. Yet, I am intensely intrigued and scared at what I may find. An illusion? A better Man?

I think that some may pick this book up believing that it will tell them what to do. It does not. To be fair, it starts to at the end when Donovan suggests to Form a Gang. His other books, also on my Summer Reading List, may be more practical in nature but this is more food for thought on the meaning of masculinity in our time.

I had to break this book up over a few weeks as I found his style of writing and citation both intense and overbearing. Why? I often read three books at a time with such eagerness. I read magazines, newspapers, and blogs. How could this book throw such a wrench in my reading machine? Easy, because it made me think too much.

It’s hard to knock a book for making you think. This book was too short and very dangerous. I will read it again.

This made me question a great deal, yet still I wonder who is the man behind the book? A complicated man, to be sure.

His controversial book Androphilia was reportedly “…required reading for young homosexual men looking for an alternative to disco balls, rainbow flags and celebrity gossip.” – Just Out, Portland. What? Jack Donovan is gay? Might be. Ok, fine.

How has he come to such conclusions? Is he for real? How does he live these principles he describes? I have no doubt that a day with Jack Donovan would change me forever, which is a tad scary.

This brings me to another point: accessibility.

“Western men are supposed to constantly ask women for permission and make sure women don’t feel threatened or undermined in any way.”

―Jack Donovan, The Way of Men

I know what he means and I see myself fall into certain traps with regards to my interpersonal relationships. Yet, I wonder how many would be turned off? How many men with daughters like me would have difficulty swallowing a hard truth?

This is no way means that I think Donovan should have made this work more accessible or watered down. Bitter pills are best swallowed whole.

“Honor Diversity” is an interesting slogan, because it essentially means “honor everyone and everything.” If everyone is honored equally, and everyone’s way of life is honored equally, honor has no hierarchy, and therefore honor has little value according to the economics of supply and demand. “Honor diversity” doesn’t mean much more than “be nice.”

―Jack Donovan, The Way of Men

 

 

What this Does for My Writing:

This tops the charts with Branding. From cover design, to his small press, to his social media, Jack is a work of art. This makes sense, it is what he studied. His covers are instant T-shirts and highly recognizable. I actually tried to emulate his simple yet tragic style on my Worked Stiff: Short Stories to Tell Your Boss cover. He himself is a masculine figure which commands idolization. I would follow him into a jungle, I think. Is that where we are going Jack? 

Reading this book has made me want to write a guide for young men. I think that men ages 13-22 could do well learning some of these principles, especially with regards to honor.

Earlier, I reviewed The 48 Laws of Power by Robert Green. The diction in that book makes me narrate my life as I live it and want to write. I do not get the same effect from The Way of Men. Instead, I think hard and long about my own plight, and that of the universe. This is one of the reasons this relatively short book took me so long to read.

 5-Stars

Be careful friend, should you tread down this wild path.

Jack Donovan’s website

Jack Donovan’s podcast Start The World

Jack Donovan on YouTube

 

More Books by Jack Donovan:

 

Gender Disparity on ACX and Audible for Audiobook Producers- More Women Needed

With the Audiobook production of Worked Stiff: Short Stories to Tell Your Boss and Letters Never Meant to be Read underway, I noticed that I did not receive as many auditions as I had on my previous Audiobook projects on ACX.

For these projects, I was calling for female voice actors to perform these books. In the past, the projects called for male voices. I was able to get enough auditions on my previous book projects to pick and choose a little and really find the right male voice.

Modern Waste received 26 auditions for royalty split, and nonfiction offering Where Did You Go?: A 20th Century Guide to Finding Yourself Again by Andrew Brechko got 40 plus. Worked Stiff: Short Stories to Tell Your Boss and Letters Never Meant to be Read got only 1 (WS still open) and 6, respectively. Still, with the 6 for Letters, I was still able to find one great audition from Pamela Hershey, who seems to be new to the platform. The book is in production as I speak and will be ready for sale on Audible in a month or two.

This made me wonder just how many women verses men their are producing Audiobooks on ACX? Turns out, my observation was correct.

Male Producers (English)- 30881

Female Producers (English)- 24648

That is only a 56% to 44% difference you say? Well, with thousands of titles going into production every day, along with some lengthy production times, 6000+ more males than female actors can certainly mean less female auditions for your projects.

For the indie writer and publisher, this can mean less choice in who does your book.

Know a gal with a sweet voice that could melt the top of a whiskey glass? Go ahead, buy her Pro Tools, a soundproof room, and a decent microphone, I dare you…

 

 

 

Audible Version Now Available for Where Did You Go?: A 21st Century Guide to Finding Yourself Again by Andrew Brechko

I recently edited, produced, and published Andrew Brechko’s Where Did You Go?: A 21st Century Guide to Finding Yourself Again. What started as an enthusiastic discussion in the middle of a night maneuver, we two soldiers decided to produce a book together. Then, after bouts of sweaty misery in the Louisiana swamps, contacts were exchanged and promises were made.

Hard to believe, but 7 months later, we had a finished product that I believe to be a great starter book for my Army buddy Andrew, which also carries a good message to the reader. Given some coaching and time behind the keys, Andrew can be a prolific non-fiction author with excellent subject matter. On the whole, the book serves as a new path to take and has reportedly caused entire sections of the workforce to call it quits and follow their dreams.

After things settled a bit, I put the book up for audition on ACX. I couldn’t believe my eyes when we received over 40 auditions. I suppose that self- help or time management style books that are short are the bread and butter for some producers.

What an amazing platform and God Bless America because I found Barry Dean Evans.

Barry’s Bio:

Barry entered the voice over world at radio station KANS in Larned, Kansas. After a degree in Radio/TV Journalism from Kansas State University (EMAW!) he continued at NPR affiliate KSAC in Manhattan, then with radio station KFDI in Wichita, KS and KRMG in Tulsa, OK. Barry then became chief recording engineer and voice talent at Irving Productions in Tulsa for more than 30 years before starting Irving Sound, LLC in 2012.

Barry has voiced, appeared on-camera, edited, produced and written radio and television commercials from coast to coast and around the world. His projects include, the BASSMasters, ESPN, the Kentucky Derby/NBC, the University of Tulsa football and basketball, the Outdoor Channel, White Tail Country, Under Wild Skies, 6 Flags over Texas, Sonic, Arby’s, Thrifty Car Sales, Phillips 66, Garmin, Dowell Schulmberger and he was the voice of ESPN Classic for 10 years. His most recent work has been for CitiBank and GTA Telecommunications in Guam.

 

ESPN classic? Really? Such luck that Barry took kindly to our little project and produced an awesome Audiobook. Here was his audition and sample of the work:

 

Editing is hard. Editing a first-time author? Dangerous. I teach English, I should know where commas go, right? Wrong!

Barry did such a great job at reading through minor errors that I did not see with my eyes peeled, and run-on sentence structure. I plan to use his recording when I edit the book (again) and release the 2nd edition.

Turns out, both Andrew and I have an unusual attraction to the same plague: long-winded sentence structure.

I spent many cold mornings between 5am-7am writing and rewriting his work. I even sent it off for proofreading to my “go to guy” just in case. I feared the danger.

The danger that Andrew and I both fear is periods.

All is well that ends well though and I can do better, WILL do better. I have learned a great deal. With solid voice artists like Barry, we can all see our dreams come alive with sound.

I urge anyone with a book out there on Amazon or other platform to consider publishing their title with ACX. With more Audible customers every day and less competition overall, it certainly doesn’t hurt to try.

If you are wondering how to produce your audiobook for free with ACX, check out my previous post on “Why Audible and ACX are a MUST for Indie Authors.”

If you have any questions on producing your own Audible and iTunes versions, feel free to ask.

Now, go click a few dozen times, find your actor, and produce the Audio. I dare you…

Check out Andrew at http://abrechkooutdoors.com/

 

Book Review: Breakfast with Buddha by Roland Merullo

As part of my Summer Reading List, this book breezed by as I clocked the hours in my car. My mom recommends books all the time and I do try and make a mental note whenever she tells of a good read. Often, with all the robberies, holdups, cases, and school fights I get involved in, I hardly get a chance to squeak a main-stream book in that her lady friends are reading for book club.

I do wish this particular group of ladies would sit with their glasses of wine and discuss one of my gems. I’ll keep trying.

In this case, I listened to the Audible edition because, well, I likely wouldn’t have read it any other way.

I was pleasantly surprised and enjoyed the book more than I thought I would as I hit the road right along with the protagonist.

 

 

 

Book Description:

When his sister tricks him into taking her guru on a trip to their childhood home, Otto Ringling, a confirmed skeptic, is not amused. Six days on the road with an enigmatic holy man who answers every question with a riddle is not what he’d planned. But in an effort to westernize his passenger–and amuse himself–he decides to show the monk some “American fun” along the way. From a chocolate factory in Hershey to a bowling alley in South Bend, from a Cubs game at Wrigley field to his family farm near Bismarck, Otto is given the remarkable opportunity to see his world–and more important, his life–through someone else’s eyes. Gradually, skepticism yields to amazement as he realizes that his companion might just be the real thing.

In Roland Merullo’s masterful hands, Otto tells his story with all the wonder, bemusement, and wry humor of a man who unwittingly finds what he’s missing in the most unexpected place.

A sequel, entitled Lunch with Buddha, is now available.  In a starred review, Kirkus magazine called this novel which continues the journey of Otto and Rinpoche, “a beautifully written and compelling story about a man’s search for meaning that earnestly and accessibly tackles some well-trodden but universal questions” and a “quiet meditation on life, death, darkness and spirituality, sprinkled with humor, tenderness and stunning landscapes.” 

 

What I Liked about this Book:

Ok, so this book was released about ten years ago but still maintains a timeless vibe that could easily go on for another thirty years, or whenever the Americana that the book describes no longer makes sense for comparison. The narrator and protagonist is an editor of largely Cookbooks who sets out on a painful road trip with a man he was not expecting. Together they tour the northern tier of America and the narrative serves as a reflection of our shimmering reality.

I must note that I am a sucker for a road-trip or quests of any kind. I love books and movies that span a fair amount of time and physical location.

The author offers solid transitions between the internal struggles of a middle-aged man who seems to have everything, and the outward appearance of our era.

This book is a fun, candid story about growth. It offers a novel approach to understanding human nature and the capacity to learn even after you seem to know everything. The author conveys this theme well by using a clever narrative where small squabbles and large conflict are paramount.

Both the internal and external struggle of the protagonist, named Otto, lead to a revelation within the story of two very different people on a road trip. I also appreciate the glance at Buddhism, among many other religions, as I am in study. I daresay that I learned more from this book regarding my mental state than I have at some of those Beginner’s Guide to Buddhism books that are out there.

 

What I Didn’t Like About this Book:

Pacing. Some sections I felt were too long, while others, too short. There were some parts that could have been cut to leave room for more sights, more experiences for the pair to enjoy, fight, and reflect over. I wanted to see more of America.

I also think some of the struggles the main character goes through may fall on deaf ears. He has everything, or seems to. I do not share this comfortable reality with the protagonist: his steady job as an editor of food publications, or his wondering whether his life has meaning despite the success he has achieved.

The protagonist is pondering, against his will, whether or not there is meaning behind his comfortable life and thus, the inner struggle ensues with the help of a spiritual guide.

Difficult to relate to because so many people, myself included, are struggling for real with overdo bills, credit reports, underemployment, etc. We already know the big prize is at the end is jaded and not working. We already suspect there is more to life than one job in one career=success and happiness via a big house and 2.5 new cars. We suspect this because we have to and the target is moving.

How nice for a middle-aged man to be able to take weeks off and find himself in the rubble of America that the author seems to only want to hint at, but never dive into.

 

What this Does for My Writing:

Branding much? Yeah, author Roland Merullo has quite the following, along with sequels Lunch With Buddha, Dinner With Buddha, and Rinpoche’s Remarkable Ten-Week Weight Loss Clinic, among other works that defy genre. All of his work seems to have great reviews and in high numbers.

Also, if you want to write a road-trip or physical and spiritual quest style book, this would be good to read and would help serve as something of a template.

4-Stars

If you are in need of a pick-me-up or just feeling down, I recommend this book for at least a different perspective.

Please, Feel Free to Comment below.

 

Book Review- Why Women Buy: How to Sell to the World’s Largest Market

 

 

This book was actually suggested to me on Audible. I am sure that I am confusing the robots in the sky by my varied purchases. I saw it then, with credits burning in my pocket, but discovered that the book was on pre-order and I added it to my wishlist long ago.

I thought because my Letters Never Meant to be Read was being largely bought by women, to my delight, that this book would give me some insight into that and help me with my Facebook and Amazon Ad copy.

Description:

Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today’s business market, women hold buying power of $4.4 trillion dollars, in the U.S. alone.

Mastering the skill to tap into the world’s largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business.

  1. Through scientific research, learn how women differ from men in the buying process.
  2. Overcome the fear of sales.
  3. Learn to operate with integrity.
  4. Learn to ask great questions.
  5. Integrate 4 communication styles.
  6. Learn to sell to 7 personality types.
  7. Master the four stages of competency.

Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.

 

What I Liked About this Book:

The first three chapters or so were great, exactly what I was looking for. It gave me some insight into retail buying behaviors of women and the idea that relationships and communication can have an impact on women’s’ purchases. I wanted some insight so that I could come up with better ad copy. This sort of helped, but with no real result.

There were some great discussions on social norms, biology, sociology, and psychology that could potentially help a marketeer in their pursuit of a target audience. In order to use this to your advantage, you must weed through the garden to find the gems of info.

The performance of the Audio book was awkward in parts but overall a great reading by author, coach, and entrepreneur Dawn Jones. I could listen to her voice for a long time. She does a great job at making a dry subject entertaining.

 

What I Didn’t Like About this Book:

By Chapter 4, this book drives toward direct sales or business to business marketing. I had flashbacks of my old roommate cold calling in the other room as he tried to sell magazine ads. Not really my cup of tea, and NOT what I was looking for in the slightest.

Indie booksellers ARE retailers. We often do this from a distance and our tactics are very different than that of a direct salesperson. An author must develop an elevator pitch but a lot of what is required involves copy: cover, back cover, book description, ads, promotional, etc. We try NOT to be pushy upfront with “Buy My Book!” and all that.

 

How This Effects My Writing:

I believe that I could listen to the first three chapters to give me at least a boost of confidence before writing copy which targets women readers on Facebook.

As for my fiction, not much. Reading is good for the soul in any manner. Listening to someone express their ideas with clear focus and direction is beneficial even if I don’t really dig the content.

 

3-Stars

 

If you are interested in direct sales and boardrooms, I recommend this book. This book is a little misleading in the ad copy, go figure.

I normally don’t review books that I don’t love, but it is on my summer list and I blew through this thing (only 3hrs and 53min) within a couple of days of driving. The overall performance and some information contained really saved this book.

 

Can you recommend any books to help with writing ad copy?

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