Book Review- Why Women Buy: How to Sell to the World’s Largest Market

 

 

This book was actually suggested to me on Audible. I am sure that I am confusing the robots in the sky by my varied purchases. I saw it then, with credits burning in my pocket, but discovered that the book was on pre-order and I added it to my wishlist long ago.

I thought because my Letters Never Meant to be Read was being largely bought by women, to my delight, that this book would give me some insight into that and help me with my Facebook and Amazon Ad copy.

Description:

Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today’s business market, women hold buying power of $4.4 trillion dollars, in the U.S. alone.

Mastering the skill to tap into the world’s largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business.

  1. Through scientific research, learn how women differ from men in the buying process.
  2. Overcome the fear of sales.
  3. Learn to operate with integrity.
  4. Learn to ask great questions.
  5. Integrate 4 communication styles.
  6. Learn to sell to 7 personality types.
  7. Master the four stages of competency.

Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.

 

What I Liked About this Book:

The first three chapters or so were great, exactly what I was looking for. It gave me some insight into retail buying behaviors of women and the idea that relationships and communication can have an impact on women’s’ purchases. I wanted some insight so that I could come up with better ad copy. This sort of helped, but with no real result.

There were some great discussions on social norms, biology, sociology, and psychology that could potentially help a marketeer in their pursuit of a target audience. In order to use this to your advantage, you must weed through the garden to find the gems of info.

The performance of the Audio book was awkward in parts but overall a great reading by author, coach, and entrepreneur Dawn Jones. I could listen to her voice for a long time. She does a great job at making a dry subject entertaining.

 

What I Didn’t Like About this Book:

By Chapter 4, this book drives toward direct sales or business to business marketing. I had flashbacks of my old roommate cold calling in the other room as he tried to sell magazine ads. Not really my cup of tea, and NOT what I was looking for in the slightest.

Indie booksellers ARE retailers. We often do this from a distance and our tactics are very different than that of a direct salesperson. An author must develop an elevator pitch but a lot of what is required involves copy: cover, back cover, book description, ads, promotional, etc. We try NOT to be pushy upfront with “Buy My Book!” and all that.

 

How This Effects My Writing:

I believe that I could listen to the first three chapters to give me at least a boost of confidence before writing copy which targets women readers on Facebook.

As for my fiction, not much. Reading is good for the soul in any manner. Listening to someone express their ideas with clear focus and direction is beneficial even if I don’t really dig the content.

 

3-Stars

 

If you are interested in direct sales and boardrooms, I recommend this book. This book is a little misleading in the ad copy, go figure.

I normally don’t review books that I don’t love, but it is on my summer list and I blew through this thing (only 3hrs and 53min) within a couple of days of driving. The overall performance and some information contained really saved this book.

 

Can you recommend any books to help with writing ad copy?

Please Comment Below.

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3 thoughts on “Book Review- Why Women Buy: How to Sell to the World’s Largest Market

    1. He is right! And both blurb and Facebook Ads. They are different but similar in a way. At the time, I was writing Facebook Ads for Letters Never Meant to be Read, targeting women, who seem to respond more to the book. I’ve got 3 sisters, daughters, a wife, but catchiness eludes me when I sit down to write those ads. Same with Amazon. Think I am going to start using KDP Rocket though by Dave Chesson to help find the terms people are searching for.

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  1. Hi Marc, Thanks for the review– and glad you loved the first three chapters–and yes, the dreaded cold-call is always something to tackle in sales–sorry it brought up flashbacks of your old roommate and magazine ads–yuck, I remember those days too.
    Again, thanks for your encouragement and I appreciate your honesty.

    All the best,
    Dawn

    Liked by 1 person

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