Why Audible and ACX are a MUST for Indie Authors

With Audible pushing advertising and more people reading on the go, it just makes sense for Indie Authors to add the Audio book to their means of reaching readers.

It used to be that Audio books were limited to CD’s that got lost or scratched in the car. Now, people are consuming books via Bluetooth on their handheld supercomputers  at rapid rates on iTunes and Audible. With membership programs on Audible and decent pricing, the consumer only need to push a few buttons and be entertained during that long commute to nowhere.

For Indie Authors who want an edge as well as another revenue stream, ACX, owned by Amazon, is the best there is. Using their royalty system, an author can sample, audition, and hire professional voice actors without spending any money upfront. Funds, after ACX gets their cut, are split between the author and voice actor, known as the producer. You can hire the producer via royalty or pay their hourly rate. ACX has strict standards, so one does not have to worry about quality control. You can also go out on a limb and produce the work yourself with ACX.

For my first book Modern Waste, I was propositioned by Scott Pollak after hanging my 50/50 royalty split audition out there. The voice of NPR Atlanta, Scott wanted to do my book because it had the North Georgia flavor he knew well and I needed several Southern accents due to my unique and long character list. He did a great job and I was able to ask Scott to edit a few parts after the final product was delivered. The experience was great, easy, and exciting.

Having an audio version of your book for sale on Amazon can help with your professional status. When customers see you have an eBook, print, and audio, it gives a sense of the complete package. One of the challenges I see going forward with Letters Never Meant to be Read is just how to get several voices for an anthology? While this may not be possible in the current configuration, I can rest easy knowing my short-story collection Worked Stiff: Short Stories to Tell Your Boss will one day be read by a professional.

As a rabid consumer of Audio books, I have found another way to consume books while driving and I am able to hone my craft of writing in ways I never thought possible. While writing my next short-story collection, I tore through anthologies and collections to keep myself in the zone and my mind open to the possibilities of the form.

There is so much to choose from on Audible too, from 30 minute erotica for 48 cents to history books that will take you a whole month to listen to on your morning commute. When I get in the car, I can’t wait to push play, especially now, as I am listening to Edgar Allan Poe – The Complete Short Stories.

Read and Write on, Dear Reader, in any way you choose. Do so often, I dare you…

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One thought on “Why Audible and ACX are a MUST for Indie Authors

  1. Pingback: Audible Version Now Available for Where Did You Go?: A 21st Century Guide to Finding Yourself Again by Andrew Brechko – Marc D. Crepeaux

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